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Reaching a specific
advertising audience
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The Waterfront News targets a certain audience; people enjoying the boating lifestyle and all it offers. Unlike other papers that have no specific focus, we have painstakingly created our own niche. And that means your advertising message reaches the people who need your companys service or product.
For that reason, maintaininga professional circulationdepartment is a top priority here at the Waterfront News. The paper must reach the waterfront public in a timely and professional manner. While most free publications merely deposit bundles of papers at their clients doorsteps, we take our responsibilities much more seriously.
Thats why we make sure the Waterfront News reaches 21,325 ocean-access homes in southeast Florida. We recruit professional circulation contractors to hand-deliver the publication along the IntracoastalWaterway from Miami to Boca Raton.
In BrowardCounty, neighborhoods adjacent to Cypress Creek, the Middle River, the New Rive rand the Dania Cut-off Canal receive the paper along with Dade Countys Biscayne Bay and Miami Beach.
In addition, 17,000 papers are made available at 900 over-the-counter locations in Dade,Broward and Palm Beach counties.These include marinas, marine businesses, city halls, restaurants and shops. .
To maintain quality control, we regularly survey loyal readers and advertisers on our circulation routes. Waterfront residents are also encouraged to report any delivery irregularities to our administrative office in Fort Lauderdale.
Getting the Waterfront News to the right people and places is our goal. |
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CIRCULATION SUMMARY TOTALS:
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Home Delivery
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Miami - Dade County
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2,425
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Palm Beach County
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1,000
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North Broward
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7,000
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Bayview & ICW
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1,500
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Middle River
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1,025
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New River (North & South Forks
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6,350
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Dania Cut-Off Canal
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800
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South Broward
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900
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Sub-Total
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21,000
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Over The Counter
to over 1,100 locations
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Palm Beach County
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1,000
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Broward County
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14,000
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Monroe County
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3,000
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Miami - Dade County
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2,000
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Sub-Total
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20,000
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Subscriptions - Advertising - Office Use
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1,000
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TOTAL CIRCULATION 42,000
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